Placing an Optimal Native nicotine-free pouch

Nicotine-free snus: what it is and what's inside

Nicotine-free snus is pouches that you place under your upper lip, just like portion snus, but with no nicotine and no tobacco. Some contain caffeine, some contain other ingredients such as vitamins or plant extracts, and some are flavour only. Optimal Native pouches are nicotine-free, tobacco-free and sugar-free, with 200 mg (Morning Energy), 75 mg (Daily Flow) or 0 mg (Evening Relax) of caffeine per pouch.

Key points
• Nicotine-free snus is also called nicotine-free pouches.
• "Nicotine-free" tells you what is not in the pouch, so read the label for what is.
• Caffeine snus is the most common type of nicotine-free snus.
• Optimal Native contains no nicotine, no tobacco and no sugar.

Contents

What is nicotine-free snus?

Nicotine-free snus is small, soft pouches that you place under your upper lip. The format is the same as portion snus, but the pouch contains no nicotine and no tobacco. Instead, it contains other ingredients and flavouring. When you are done, you take the pouch out and throw it away.

Types of nicotine-free snus

  • Caffeine snus (also called energy snus or caffeine pouches): contains caffeine, often with vitamins or amino acids. The caffeine per pouch varies a lot between brands. More: Caffeine pouches: what they are and how much caffeine they contain.
  • Caffeine-free pouches with other ingredients: for example amino acids, minerals or plant extracts.
  • Flavour-only pouches: with no active ingredients.

What to look for on the label

  • Caffeine per pouch: the amount must be on the pack. According to the European Food Safety Authority (EFSA), up to 400 mg of caffeine a day does not raise safety concerns for healthy adults, and for pregnant women the level is 200 mg a day (EFSA, 2015).
  • Ingredients: the full ingredient list, including sweeteners and flavourings.
  • Sugar: whether the pouch contains sugar.
  • Warnings: products with caffeine carry a warning that they are not recommended for children or pregnant women.

What is in Optimal Native?

Per pouch Caffeine Also contains
Morning Energy 200 mg L-theanine 50 mg, nicotinamide riboside chloride (NR) 50 mg, vitamins B6 and B12
Daily Flow 75 mg L-theanine 50 mg, choline 100 mg, NR 50 mg, vitamins B6 and B12
Evening Relax 0 mg L-theanine 100 mg, GABA 75 mg, chamomile extract, lemon balm extract, magnesium

Vitamins B6 and B12 contribute to normal energy-yielding metabolism, normal psychological function and the reduction of tiredness and fatigue. All three pouches are free from nicotine, tobacco and sugar.

How to use nicotine-free snus

  1. Place one pouch under your upper lip.
  2. Keep it there for 20–40 minutes.
  3. Dispose of the pouch after use.

One pouch at a time. Do not exceed the stated recommended daily dose. Morning Energy and Daily Flow contain caffeine and are not recommended for children or pregnant or breast-feeding women. Keep out of reach of young children.

FAQ

Does nicotine-free snus contain tobacco?
Optimal Native pouches contain no tobacco and no nicotine.

Does nicotine-free snus contain caffeine?
Some does. Optimal Native Morning Energy contains 200 mg and Daily Flow 75 mg of caffeine per pouch, while Evening Relax is caffeine-free.

Is nicotine-free snus the same as nicotine-free pouches?
Yes, they are two names for the same format.

Does nicotine-free snus contain sugar?
Optimal Native pouches are sugar-free. Other brands vary, so check the label.

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